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Effective May 25, 2001, MidwayUSA has made several important changes to the way we do business--beginning with lower prices. These changes have been made with great deliberation and we believe the vast majority of our Customers will welcome them, especially the new lower prices.
While many good people here at the Company have been involved in making these changes, the final decision was mine and mine alone. As always, your comments are welcome. Please call, write or email me directly.
Larry Potterfield
President/CEO
Voice mail: 573-447-5117
Email: larrypotterfield@midwayusa.com
Regular mail: MidwayUSA Customer Comments, Attention: Larry Potterfield
5875 W Van Horn Tavern Rd
Columbia MO 65203
Explanations of Changes to Marketing Service Policies
Lower Prices: We have lowered prices, effective May 25. These lower prices appear on our web site and in our June and later catalogs. Lower prices are possible because of the following changes:
Shipping charges are no longer included as part of the price. Shipping charges are now added to each invoice, including special order shipments and back order releases. Yes, I understand how popular our postage paid program was--many Customers have told me so. Unfortunately, it wasn't fair to some of our Customers as it was forcing us to charge higher overall prices and it no longer worked well for us.
Concerning postage on back order releases, we understand that it isn't the Customer's fault when merchandise is not in stock. We ask those Customers to try to understand that it isn't our fault either. In every Company, something is always out of stock. MidwayUSA is one of the best in the business at filling orders as our order fill rate consistently runs 95-98%.
A Small Order Fee of $4.00 will be charged on all retail orders under $40.00. Dealer orders under $60.00 will be charged a small order fee of $6.00. There is no minimum order. If a Customer wants to order a shell holder for $5.00, we will gladly accept the order as a convenience for our Customer. By charging a small order fee, we are simply asking our Customers to pay a fair price for the convenience and help defray our costs of processing the order through our system.
A Restocking Fee of 15% will be charged on all authorized returns, except in the case of damaged or defective product, or if we have made an error. It costs a considerable amount to process and ship an order, then to "unprocess" and return the product to inventory or back to the manufacturer. We are now asking our Customers to pay a restocking fee to cover these costs, so that we don't have to pass them on to our other Customers.
The Postage Paid Order Form Insert has been replaced by an order form on a standard page in the catalog. True mail order (post office) has been steadily declining to the point where it is no longer economical to serve such a small percentage of Customers with this order form.
Uploaded: 5/26/2001
Uploaded: 5/26/2001